Sunday, 25 December 2016

How to Write for the Web

You only have a few seconds to captivate a visitor and different from writing a book or a letter.
Let’s consider a few do’s and don’ts to capture reader’s attention.
Most visitors follow an F-shaped pattern with their eyes when scanning a web page and you need to grab their attention and lead
them to the rest of your post.
Do
~ Your headline and top paragraph is what the majority of your visitors will read, write a catchy headline and first paragraph.
~ Divide your text into short paragraphs, Make lists using numbers or bullet points to make your content quick to scroll through for
the many readers who aren’t going to read every word of your post.
~ Divide your long posts into sections using headers such as <h2> or <h3> tags.
~ Be concise and write to the point.
~ Include one or more pictures, strive for at least one image in each post.
~ Try to kick off each paragraph with useful information so that more likely they read your post.
~ Be as clear, direct, concise, and unceremonious as possible.
~ Be informal, your posts should initiate conversations.
~ Acknowledge corrections after a post has been published.
~ Add updates if you publish small updates to existing articles, disclose that you did so at the bottom of your post.
~ Proofread. You must try to be grammatically correct and make sure to proofread your content before sending it live.
~ If you are not a native English speaker and planning to write your content in English then “Natify” your content.
Don’t:
~ Don’t abuse bold or italic text.
~ Don’t ever use underlined text your readers will assume your underlined text is a link and click it.
~ Don’t get engage in republishing someone else’s original content without adding much (or any) of your own in terms of
commentary or value.

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